To Stage or Not to Stage

Is this even a question?

I’ve taken around enough buyers to know: it can be really difficult to show a home which is messy or overly cluttered, or even one that is just decorated poorly.  It becomes distracting, and not in a good way.  (I guess that’s not news; I think we’ve all watched enough HGTV to know that!)  In those instances I find myself needing to remind buyers not to focus on the home’s furnishings, but rather on the bones of the home itself.

Now that’s not to say that I’m totally above making the occasional snarky comment on certain decorating choices — I’ll admit it!  Sometimes you just have to!  Things like what in the name of all that is holy were they thinking with this rug?! or I guess they were aiming for ‘mausoleum chic’ with this living room set!  have been known to fall from my lips from time to time.  But honestly, unless it’s nailed to the floor, focusing on furniture which will be gone after the deal closes is pretty pointless.

That said, empty spaces don’t necessarily fare that well either.  Even without the distractions of ugly or uninspiring décor, sometimes it’s difficult for buyers to imagine themselves and their furnishings in a totally blank space, especially if it’s a small or oddly-shaped room.  I often hear buyers say, “But what would you do with this room?” or “I can’t even see how my furniture would fit in this space!”

And all of this is where staging comes in!

When deciding on improvements to make to a home prior to putting it on the market (after decluttering), new paint and lighting fixtures are two of the least expensive and most effective changes that sellers can make to bump up their home’s appeal.  But if you’re dealing with empty spaces, sometimes you need a little extra oomph, you know?  A case in point: I sold a really lovely home where the sellers had already made some excellent improvements with new paint, flooring, and removal of some outdated window coverings, but to really show off the home’s full potential we needed some staging to bring it fully to life.

I’ll let the pictures tell the story:

At first the living room was an almost TOO blank, blank slate…
Now with some staging (and the lights on) it becomes an inviting space where people can imagine hanging out!
The front room right off the foyer was confusing to folks …what was it supposed to be for?
Staging gives the room a purpose in buyers’ minds — in this case it became a cozy sitting room.
The boring hallway bath appeared small and was totally uninspiring…
With some simple staging it looked bright and interesting; even while still small, its size became less of a focus for buyers!
The master bath got the same type of simple makeover, just a few tweaks to make it look less drab…
The result is a master bath that looks like a room you would enjoy using!
An empty dining area and kitchen didn’t really inspire thoughts of lavish dinner parties…
But a dressed up dining table and some simple kitchen staging can inspire Martha Stewart-like entertaining visions!

The purpose of staging is to show your home at its best and to help people imagine themselves living in that space.  Too much stuff (or too much ugly) makes it hard for them to do that, as does too little — plus, big empty spaces draw the eye to every little flaw, which is not what you want your buyers to be focusing on. You want them to be picturing their new life in your home, imagining all its possibilities!

I like to think of staging like I think of dressing up for a first date with someone: you want to look your best so potential mates are impressed and want to stick around and find out more about you…and hopefully fall in love with the whole package!

Your house just wants that too… 😉

Author: tanyajoffrainrealtor

I'm a licensed Realtor in the state of Texas, working in the Austin Metropolitan area.

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